CJ’s Grill & Steakhouse
Having opened a second restaurant in Newtownards, with similar branding and menus to their successful establishment in Belfast, the Point Restaurant group discovered that a different market and demographic was leading to falling custom. Deciding to change from an up-market direction to a more family-friendly yet contemporary ‘American Steakhouse’ and Sports Bar theme, with a corresponding change in menu, Graphicsgarage was charged with creating a new brand. So successful was this, that in the space of a year, the business has now opened a second CJ’s Grill & Steakhouse restaurant in Lisburn.
The logo was deliberately designed to be abstract yet reminiscent of a steer’s head with horns, while the glossy colours and chrome accents have a subtle hint of retro americana style. Consideration too was given as to how this design would translate into three-dimensional signage. This was then rolled out across other marketing materials such as menus, outdoor banners, signage, press advertising etc. www.cjsbarandgrill.co.uk